Social media for law firms: 7 examples of firms that got it right

Social media has taken a huge part in business development/growth within all industries. Want to make it into the business? You should probably familiarize yourself with some of the most popular social media platforms for small businesses.

Social Media offers law firms a valuable opportunity to connect with their client base on a more emotional and personal level. Law firms do social media mainly through influencers and thought leaders, but also by directly engaging with clients and prospects through their own pages and profiles.

Here we are going to see some great examples of law firms that succeeded in using social media to grow their business and get more brand awareness. We’ll take apart each example and discuss each law firm’s social media strategy.

1. Allens

The global law firm Allen & Overy has been one of the most successful. Innovative and thriving officials have helped the worlds leading businesses to grow. The firm is very well known on social media.

When visiting Allen’s Twitter account you’ll be greeted with a lovely header and a matching profile image. More importantly, take a look at their feed and you’ll see that there’s a new tweet every couple of hours.

This account is clearly active, which makes it more likely to attract followers. They also do a good job of including hashtags in their tweets as well as associating cultural diversity.

2. Blumenreich Law Firm

According to social media marketers, 80% of the content that you share on your page should be about your customers; answering their questions, increasing engagement, retweeting links, and sharing articles that they will find valuable. The 20% can be sales-oriented shares and directed towards gaining leads.

As you can see, The Blymenreich Law Firm does a good job of following this rule. In their Twitter feed majority of tweets are links to outside articles that would be of interest to their followers. You can also add an occasional sales pitch.

I mentioned in the article Effective Ways to Promote Your Law Firm Online. The benefit of having a live chat feature on your firm’s website can be amazing. Strom Law Firm’s integration of a chatbox on their site no doubt increases engagement with their website’s visitors.

3. The Sam Bernstein Law Firm

With 35K likes on their Facebook page, it’s clear that the Sam Bernstein Law Firm is doing something right.

Valuable takeaways you can get from this page:

Post on Facebook regularly, at least several times a day.
Have a clear call-to-action, somewhere that it will be easy to find.
Post on Facebook regularly, at least several times a day.
Have a clear call-to-action, somewhere that it will be easy to find.

4. Pace Law Firm

Videos are a great way for lawyers to demonstrate their expertise. While giving viewers a chance to feel connected to them by hearing their voices and seeing them in action.

Pace Law Firm has done a great job at building a video library on Youtube. With a series of videos presented by their lawyers on various issues that they tackle.

5. Greenberg Traurig, LLP

Linkedin is a social network for professionals and an excellent source for referrals. That’s why it’s a good idea for all law firms to have an optimized company page on Linkedin. Encourage all of their lawyers to create for themselves profiles.

Greenberg Traurig, LLP is an excellent example of how law firms should be using Linkedin.

They have a company page that includes a full description, with keywords, and which is regularly updated. You can also see on the sidebar that they have 4,278 employees listed on Linkedin, which likely means that most of their attorneys have profiles here.

6. Freshfields Bruckhaus Deringer

Freshfields Bruckhaus Deringer is another example of a law firm that knows how to use Linkedin to its full advantage. Not only do they update regularly but they also have an engaging career page.

With an eye-catching header and a professional video featuring a Freshfields Bruckhaus Deringer employee.

7. Pushor Mitchell

A good, frequently updated blog, is a key element in having a strong online presence. It helps establish your firm as knowledgeable on the topics that you address. It provides you with content to share on your social networks. This will help draw readers back to your website.

What makes a good blog? Well, it has to be interesting and appealing to your target audience. Unless your audience is lawyers, you want to avoid legal jargon! Speak in a voice that your readers will connect with.

Posting multiple times a week is a good idea! It will keep visitors (and search engines) coming back to your blog.

Take a look at Pushor Mitchell’s blog, Legal Alert, for an example of how this is done.

Final Thoughts

Here are the top legal law firms that are rocking their social media strategy! Know of any other law firms that are not included? Make sure to comment in the section below.

What is Social Media for law firms